Humanize.Web3
With the rise of initiatives focused on the development of WEB3, companies are emerging to contribute to the construction of this digital ecosystem. Allga is an influencer marketing agency for WEB3, aiming to work with influencers native to market next stage, fostering communities that are already transforming the world we live in.
Web3 is the third evolution of the internet, built on decentralization to create a more open, fair, and transparent internet. WEB3 is also characterized by enhanced security and privacy, allowing users to have greater control over their personal data and for transactions to be carried out more securely and reliably.
Client:
Allga
Services:
Event Design
Tools:
Adobe AI, PS
THE CHALLENGE
OBSERVATION AND BENCHMARK
After aligning the initial briefing with Allga, I went through a research phase to understand what elements in crypto market could inspire the construction of this visual identity.
Reference companies in this market, such as Bitso and Lemon Cash, bring more organic shapes and movement in their pieces. The disruptive composition of what we originally understand as financial companies is the key point.
execution
With the visual direction defined, I delved into the print information and execution of the pieces. Before starting any layout, I ensured that the technical specifications were aligned so that any misalignment would not cause future rework. Additionally, I promoted asynchronous approval moments during the piece construction process, so that the client’s expectations were met in the final material.
In this way, I brought a visual proposal that relies on the contrast between the colors green, pink, and black. The crossed arms with cryptocurrency tattoos and the Allga logo in repetition make the company’s main goal more tangible: to humanize WEB3. The lines in the background add the notion of movement, even in static pieces.
Results
The event was successfully held within HUBWEB3, a meeting point for startups that want to build a decentralized future, with over 30 incubated projects. In addition to having the presence of 50 selected people within the WEB3 market.
Through the feedback received, we understood that the participants absorbed the visual proposal of the event, which became recognizable and memorable for the target audience. It was crucial that those participants, already immersed in the WEB3 context, made this correlation with the elements and composition designed for this visual identity.
Recent Works
