Ads generator

This ad generator is a tool that automates the creation of variations of creatives from predefined assets in figma.

We can use it in campaigns that require different variations of the same set of ads, for example: producing a campaign on Google Ads that involves a lot of display creatives. Additionally, the tool can also be helpful in the alteration/approval process, as it will be possible to change all dimensions at once.

For this project, I used a simulated campaign for the Spotify brand.

why use it?

Automating variations optimizes the resources of the creative team. Additionally, it enables the creation of more assets in less time, ensuring that our campaigns are supplied with more materials without increasing the team’s capacity.

Results

With this tool, I made it possible to speed up how quickly we get static stuff ready for ads by more than half. This helps our creative team work faster and respond to campaign needs quicker. When we have all the ad resources we need, our campaigns turn out better and get done faster too, giving us both speed and quality.